A new study claims that divorce rates might be linked to expensive engagement rings, suggesting that more money spent on women during their engagement will not result in a happier marriage.
A study from Emory University’s department of economics stated that “Men who shelled out between $2,000-$4,000 on engagement rings were 1.3 times more likely to get divorced than men who spent between $500 and $2,000.”
The survey also showed that “Spending more than $20,000 on a wedding led to divorce 3.5 times more frequently for women than for those who spent between $5,000 and $10,000.”
Reports show money issues are one of the leading causes of stress in relationships, and many have couples have divorced over financial issues. So, couples digging themselves into debt early in a marriage can potentially damage the relationship.
However, diamond ads seem to imply that men don’t love their significant other unless they buy her an expensive engagement ring for the big day. It has become the cultural standard.
What many people don’t know is the history behind the diamond monopoly or the man who made it popular.
A published article based on an investigative magazine written in 1982, by the Atlantic magazine, exposed the roots of the diamond industry. It read:
“In the 1880s, a deluge of diamond mines were being developed in South Africa flooding the market with diamonds. In 1888, investors in these mines consolidated their interests by forming De Beers Consolidated Mines, Ltd.”
“De Beers became the single entity controlling the world’s supply of diamonds and all aspects of production. Instead of allowing the market to be oversupplied with cheap diamonds, the formation of De Beers allowed the industry to control the supply of diamonds, propping up the price and creating an image that would ‘perpetuate the illusion of scarcity of diamonds.’”
So, after the diamond industry built a monopoly, they needed to figure out a way to persuade people to consent to paying a large amount of money for a product that is cheap and accessible. The company, founded by Cecil Rhodes, used a propaganda public relations campaign that influenced the masses to buy diamond rings to propose to their loved ones.
Before the 1940s, nobody used diamond rings as an engagement ring. But the industry found an opportunity to make a huge profit, so they hired an ad agency called N.W. Ayer to persuade men that diamonds were synonymous with love, and that the more he spent on his woman, the more it shows how much he loves her.
To convince women, the agency simply used models, newspapers, magazines, and Hollywood to portray diamonds as a symbol of love. They told celebrities to publicly flaunt their big expensive rings, which made women envious whenever they looked at the magazines. These women were essentially conditioned to believe a man only loved her if he spent thousands of dollars on a diamond ring.
This intelligent method used by the agency, though, was heavily influenced by Edward Bernays.
Bernays, the nephew of Sigmund Freud, is regarded as the father of public relations. He wrote many books about propaganda, and he used his knowledge of psychoanalysis to exploit peoples’ desires by appealing to their emotion. Bernays used slogans to help benefit politicians and big business corporations. Only a few examples need to be listed to show how corrupt Bernays’ character was.
In an effort to help the tobacco industry, Bernays manipulated feminists by using models to have a march for freedom where it was suggested that if women didn’t smoke, they were against freedom. Because smoking was not socially acceptable by women, he associated smoking with independence, strength, and feminism.
Bernays influenced U.S. popular opinion to accept the pro-war agenda set forth by Woodrow Wilson. Bernays created the patriotic war slogan, “Make the World Safe for Democracy.” This patriotic mantra, along with other persuasive slogans made people embrace the participation of WW1 during a time when people were rejecting it.
And Bernays was never shy about his influence on the masses. In fact, he proudly admitted how he and other globalists manipulated people. In his book “Propaganda,” he said,
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.” Bernays continued. “Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling class of our country… we are governed, our minds molded, our ideas suggested, largely by men we have never heard of.”
The diamond industry advertised their product as an intangible value to an abundant resource and coupled with persuasive slogans to manipulate people. They created an empire based on deceit. It’s exactly what Bernays did when he was alive. Today, many corporations have adopted these methods to shape our culture for better or worse.